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R.D.
Cecil Biography
Robert Downing Cecil,
Chairman and President
R. D. (Bob) Cecil has been
chairman and president of R. D. Cecil and Company since 1966. His firm
has offered management consulting and training services in the following areas: general
management; management, leadership, and organization development; marketing and strategic
planning; knowledge
management; and county and city economic development planning. He has worked for or with more than eighty different organizations
in agriculture, communications, consumer products, education, heavy equipment
manufacturing, food processing, government (local, state, and federal), health
care, insurance, the military, publishing, and retail sales.
Since receiving his MBA at
Harvard Business School in 1968, Mr. Cecil has also been a corporate general
manager and controller, a marketing manager, an associate professor of
business administration, and a CAPTAIN in the Naval Reserve.
Over almost forty years, he has written a total of about 5,000 pages on
topics such as general management, leadership, organizational behavior, management and
organization development, strategic planning, marketing, knowledge
management, and personal development. He has taken more than fourteen
full-time years to
develop the 2,400-page management training series from which approximately 99.9% of his
book, Next-Generation Management Development: The Complete Guide and Resource,
was excerpted to be published by the Pfeiffer imprint of John Wiley & Sons
(2007). The book is now retitled,
Next-Generation Management, Leadership and Organization Development.
Mr. Cecil has used portions
of that series to train hundreds of management and leadership trainers,
training program developers, organization development consultants, and
management development and organization development managers from
organizations such as IBM (Executive Development Center), AT&T, Sears,
Walgreens, Kraft, Baxter, Caterpillar, Illinois Bell, the State of
Illinois, the U.S. Naval Academy, the Navy Center for Personal and
Professional Development (once the Center for Naval
Leadership)[pictured], the Navy Human Resources Management School, and
the U.S. Army Command and General Staff College.
[Past Clients List (pdf)]
As a professional management and
leadership trainer,
he has also conducted classes,
seminars, and entire on-site, top-down programs involving thousands of students,
managers, supervisors, and leaders for or from organizations such as
Caterpillar, Dekalb AgResearch, the Civil Service Commission, the American
Management Association, the U.S. Commander-in-Chief Pacific Staff, the U.S.
Navy, Warner-Lambert, Kable News [pictured], Weyerhauser, and several large hospitals and colleges.
Participants in the onsite, top-down program have received either twelve
college credits or credits toward MBAs. [Past
Clients
List (pdf)]
As a management consultant, R. D.
Cecil has facilitated very comprehensive and in-depth marketing analyses and
strategic planning processes for companies in the steel, healthcare, home
improvement, and magazine fulfillment industries.
Mr. Cecil is the originator of several
innovative concepts, methods, models, and tools:
-
Unified Practice of ManagementTM
model (shows how 100 major management concepts
processes, and models all fit and can work together in a fully
integrated system, thereby illustrating a unified field theory of many
aspects of management)
-
The Managerial Target®
(descriptive, explanatory, and prescriptive managerial and leadership style model)
-
Integrated ("Next-Generation") MD/OD Project (management
training is leveraged by using it as the core of, and vehicle for, more effective
participation in an OD project)
-
Zero-Base (Meta-)Systems Analysis (ZBSA) (concept,
methodology, and tools)
-
Qualitative (Tacit) Information Bases (concept,
methodology,
and associated tools)
-
Diagrammatic Knowledge Bases (concept,
methodology,
and associated tools)
Mr. Cecil has used his
computerized marketing, organizational behavior, operations, and financial
factor checklists―and his innovative, computerized strategic planning and
knowledge management materials, methods, and tools―to
computer assist the
facilitation of marketplace, organizational, and business environment
analyses and strategic planning porcesses for companies in the steel, home
improvement, healthcare, and service industries.
All of Cecil's management,
leadership, and organizational development education/training materials,
and all of his management consulting tools and methods, are now available
on the company's new
Strategic Management & Leadership System™.
Many academicians and practitioners have praised Bob Cecil's comprehensive,
in-depth, and monumentally innovative works.
[Comments (pdf)]
For a number of years, R. D. Cecil
was a member of the
American Society for Training and Development or ASTD (now ATD), the Society for
Human Resource Management (SHRM), the
Academy of Management (AOM), and the Organizational Behavior Teaching Society
(OBTS).
.
After serving for twenty-four
years as a Supply Corps officer in the the U.S. Naval Reserve, CAPTAIN
Cecil retired in 1987. He commanded an all-officer Naval Reserve unit attached to the
Chicago
regional contract administration office of the Defense Logistics Agency (DCASR
Chicago). As a reserve “four-striper,” he served as Team Chief of the Logistics Center
(three times) and Logistics Representative on the Operations Planning Team
(once) at U.S.
Commander-in-Chief Pacific Staff during four world war exercises. These
and other Logistics Center experiences led to his design of a PC-based logistics management and
planning system for the USCINCPAC Logistics Directorate. As a direct result
of that project, the Pentagon contracted Rand Corporation to develop a
full-blown, world-wide, mainframe-based system. Since Rand hired Cecil as a
consultant on the project, it can be said that he is at least "the
grandfather" of a system the military is now using to manage wartime
logistics. Even as a
reservist he has earned the Joint Service Commendation and Achievement Medals
and the Navy Commendation Medal.
Mr. Cecil has
traveled in almost thirty countries around the world and holds one registered patent,
several trademarks, and many literary and musical copyrights.
Contact Information:
R. D. Cecil and Company
1151 Middle Road — Suite B
Dixon, Illinois 61021-3904
1-815-312-2571
Sales and Support
Telephone:
1-815-312-2571
Hours: 10:00 A.M. to 5:00 P.M. Central
(Chicago) Time, Monday through Friday
Fax: as above, but call ahead
E-mail:
rdc1@rdcecil.com
Copyright © 2021 by
R. D. Cecil and Company
Last edited or revised: 1/25/2021